Overview
GuerillaBox is a service that centralizes a person’s or business’s communication channels with their customers. This includes SMS, emails, WhatsApp messages, Intercom on site messages, Facebook/Instagram messenger, and more, all in one place. Each channel is referred to as a box; hence, GuerillaBox.
GuerillaBox gives users up to three boxes (communication channels) on the free plan. When a user on the free plan has three boxes in use and tries to add a fourth, they get a pop-up/error message explaining that they’ve used all of their boxes on the free plan.
About Guerilla Gorilla:
GuerillaBox has a mascot, a digital/guerilla marketing gorilla (get it?😜).
Brand voice guidelines:
GuerillaBox’s voice is that of an experienced and compassionate business partner. We use a conversational voice and play with language to bring joy to the workplace. We are plainspoken, genuine, and a bit quirky. We prefer subtle, dry humor.
Implementation
I had to write and design a pop-up error message to explain the situation to the user considering the following points:
- Paying users can have unlimited boxes.
- Premium accounts start at only $10 a month and GuerillaBox offers a 14-day free trial of its premium account.
- Users may be disappointed since they’ll likely want more than 3 boxes. I had to encourage them to upgrade while staying on brand and match their mood.
- Remind the user of all of their options for adding a fourth box to the platform.
Learnings
This was a fun little project to work on. I’d say the biggest challenge was sticking to writing concise and clear copy without losing the Guerilla Gorilla’s quirky brand voice. 🐒
⬅️Go back